Overview

A 30+ year legal firm approached us to modernize their identity and build a consistent digital pipeline for attracting higher-value clients. Despite their strong offline reputation, they lacked online infrastructure to convert web interest into consultations.

We collaborated with firm partners to deliver a brand refresh and backend automation to improve conversion across digital touchpoints.

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Objectives

• Reposition the firm as a modern, legacy-forward partner
• Establish inbound systems for lead capture and qualification
• Improve visibility in local and legal search ecosystems
• Increase consult bookings from website traffic

Our approach

Audience & ICP refinement

Results (in 90 days)

A fast-scaling B2B SaaS company approached us to build and execute a full-funnel growth campaign targeting mid-market and enterprise clients across North America and Europe. Their sales team needed qualified leads, and their digital presence lacked the structure and strategy to drive meaningful engagement.

• +65% increase in inbound leads
• 2.5x more qualified consults booked
• Branded as a modern, legacy-forward legal partner