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Overview
Guildara is a community-driven platform connecting families with activity providers, while increasing access through scholarships and community funding initiatives. As a multi-stakeholder marketplace, it serves families, providers, schools, and community partners all at once, each with different needs and different messaging.
We stepped in as Fractional CMO to build Guildara's marketing function from the ground up, covering content strategy, organic and paid growth, and partnership development across every side of the platform.
Objectives
- Build a marketing function and operating systems from scratch
- Grow audience and engagement across social platforms
- Drive provider visibility and bookings through paid media
- Develop a partnership and outreach strategy for schools and community organizations
- Create a scalable, video-first content engine for ongoing growth
Marketing infrastructure, content, and partnerships, built for a multi-stakeholder platform
Marketing Infrastructure
Built and operationalized Guildara's marketing function
Established reporting systems, content workflows, and campaign processes
Developed the company's content strategy, social media framework, and growth roadmap
Social Media Growth
Grew Instagram from 18 followers to 220+ followers
Increased total audience across platforms to 388+ followers
Generated 382,000+ organic impressions
Drove 1,392+ organic interactions
Established repeatable content pillars and scalable content operations
Paid Media Performance
Generated 418,000+ ad impressions
Delivered 7,800+ ad clicks
Supported provider bookings, registrations, and community awareness campaigns
Developed campaign messaging, positioning, and conversion strategies
Partnership & Growth Strategy
Developed Guildara's partnership framework and outreach strategy
Supported school district and community partnership initiatives
Created provider acquisition and marketplace expansion strategies
Content & Brand Development
Built a video-first content engine focused on provider storytelling and community impact
Developed a founder-led content strategy
Created systems for ongoing content collection, production, and distribution
Over a six-month engagement, Guildara moved from no formal marketing function to a scalable foundation across organic growth, paid acquisition, content, and partnerships, increasing visibility and engagement across every stakeholder group it serves.
Grew Instagram from 18 to 220+ followers, with total audience across platforms reaching 388+
Generated 382,000+ organic impressions and 1,392+ organic interactions
Delivered 418,000+ ad impressions and 7,800+ ad clicks
Established the systems needed to support provider acquisition, partnerships, and long-term marketplace growth
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