Overview

UPEACE engaged us to drive global enrollment and elevate its brand presence across key regions. With 65% international female students, their programs needed broader organic reach, smoother digital infrastructure, and a stronger founder presence.

We provided a full-funnel advisory plan combining SEO, student journey optimization, social media strategy, and personal branding for Mohit Mukherjee.

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Objectives

• Drive enrollment for global diplomas and executive programs
• Improve organic SEO visibility across regions
• Streamline student journey from discovery to enrollment
• Strengthen Mohit Mukherjee’s thought leadership

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Our Approach

Phase 1: SEO & Content Strategy – Audit, competitive analysis, and regional SEO plan with keyword targeting and authority content.

‍Phase 2: Website & CX Optimization – Improve navigation, form logic, and implement CRM for student inquiries.

‍Phase 3: Social Media Growth – LinkedIn, Instagram, and YouTube strategies with community group and video content.

Phase 4: Landing Pages & Tracking – Dedicated campaign LPs with tracking and performance dashboards.

‍Phase 5: Strategic Partnerships – Co-branded webinars, backlinks, and affiliate engagement.

‍Phase 6: Founder Branding – LinkedIn content strategy, PR, and executive coaching positioning for Mohit.

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Results & Readiness

• Full 6-phase execution plan prepared for rollout
• Clarity on SEO gaps, UX friction points, and audience segmentation
• Founder positioning pillars aligned for ongoing PR and lead gen

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